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Reputect

6 June 2026 · 4 min read

How Long Does It Actually Take to Remove a Fake Review?

By Charlie Wells, Founder

The three things that actually determine speed

Every "how long will this take" question comes down to three factors: which platform it's on, how clear-cut the policy breach is, and how much evidence exists to support it.

Google Business Profile and Facebook are generally the most responsive — a clear-cut case (a reviewer with no order/booking history, an obviously fake account, a competitor posing as a customer) can resolve in under two weeks. Platforms like LinkedIn and Glassdoor move more slowly, and contested cases on any platform, where the reviewer disputes it or the breach isn't obviously black-and-white, can take weeks to several months of follow-up evidence and appeals.

What speeds a case up

Specific, verifiable evidence matters more than strongly-worded requests. Proof the reviewer never transacted with you, screenshots showing policy-violating language, or a pattern of reviews from an account clearly created just to leave the review: these move a case faster than a generic complaint that "this isn't true."

Setting the right expectation

Anyone promising a guaranteed timeline before assessing the actual case is guessing. A genuine assessment should give you a realistic estimate for your specific situation, not a marketing number, before any work (or any fee) begins.

Related: Content Removal

See Content Removal